How do you get text inside of QR codes? I know i seen this more then once but here is an image from the latest example. UCM are the initials of that company.

How do you get text inside of QR codes? I know i seen this more then once but here is an image from the latest example. UCM are the initials of that company.

QR codes, along with most other 2-D barcodes, are able to cope with damage to the barcode and still be able to reconstruct the data. There are a couple standard levels; L, M, Q, H, which adjust this error correcting capability.
The text there doesn't cover enough of the barcode to render the data unrecoverable, but it does make it more sensitive. You can demonstrate this yourself by taking some QR code and drawing a line through it. If it didn't cover too much of the data region, a scanner will be unphased by it. IF the non-coding regions or the registration marks are covered up, however, there will likely be problems.
Interesting, that is:
-> http://goo.gl/hlemV
-> http://uppercanadamall.com/playcationcontest
Here's what I used for decoding: http://zxing.org/w/decode.jspx
And ou can have more fun here: http://zxing.org/w/
Oops .. I did not understand the question properly, once I read your replies I understood what you wanted to do .. I suddenly saw that "UCM" in the barcode. Was a very funny moment :)
btw, is this what you want? (This barcode decodes to the URL to this page)

This is all about error correction, make the Barcode with as much error correction info as possible (30%), then hack away at the image and insert whatever logo you want, as long as it leaves enougth information for decoding to happen you can get your logo in there.
Hope this is what you were looking for.
Same thing in other Fonts...
