I don't want an alias (alias ls='ls --color'), and I had previously set this up on Mac OSX using CLICOLOR environment variable which magically brought colors to ls. Now I am on Linux (Arch x86-64) with xterm and a really basic setup, and I can't make ls output color (using ls verbatim). I do get color when using --color switch.
Is there no way to achieve this without an alias? POSIX compliance would be nice :-)
11 years later:
Ok, I obviously can no longer remember why I absolutely did not want an alias, but speculating in hindsight, it may have had something to do with running scripts that defer to ls and wanting colour because the script were to be run interactively, with a terminal [emulator]. Since the shell that runs a script does not read the kind of initialization files where aliases are normally set up (unless you source the script, which isn't the same thing), it will invoke the ls program itself, not an alias, and that beget this question, I suppose. Mind you, I am merely offering my speculation for some context.