リーチ

Japanese

Pronunciation

  • (Tokyo) リーチ [ríꜜìchì] (Atamadaka – [1])
  • IPA(key): [ɾʲiːt͡ɕi]

Etymology 1

From English reach.

Noun

リーチ • (rīchi) 

  1. (sports) reach; the area an athlete can reach with a tennis racket, hockey stick, boxing gloves, etc.
  2. (advertising) reach; the extent to which a target audience is reached
Derived terms
  • (advertising) リーチ数 (rīchi sū, “reach (amount of people)”)
  • (advertising) リーチ率 (rīchi ritsu, “reach rate, ad delivery rate”)

Etymology 2

From Mandarin 立直 (lìzhí).

For pronunciation and definitions of リーチ – see the following entry.
【立直】
[noun] (mahjong) riichi, a 役(やく) (yaku, “scoring condition”) completed by declaring the hand to be 聴(てん)牌(ぱい) (tenpai, “ready”), waiting for one more tile to win; can potentially also score 一(いっ)発(ぱつ) (ippatsu) and 裏(うら)ドラ (uradora)
[noun] (mahjong) a call for such a ready hand, riichi
[noun] (by extension) the state of being one point or move away from victory
[noun] (hanafuda) being one card away from completing a 出(で)来(き)役(やく) (dekiyaku, “meld”)
[noun] (pachinko) being one symbol away from getting a jackpot, usually triggering an animation before the final symbol is revealed
[noun] (bingo) being one number away from getting a bingo
(This term, リーチ (rīchi), is the katakana spelling of the above term.)
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