bullshot

• IPA^(key): /ˈbʊlʃɒt/

• Audio (US):

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• Audio (General Australian):

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From bull +‎ shot, with influence from bullshit.

bullshot (plural bullshots)

1. A cocktail made from vodka and beef bouillon.

Blend of bullshit +‎ screenshot, coined in 2005 in the webcomic Penny Arcade.^[1]

bullshot (plural bullshots)

1. (neologism, video games) A phony screenshot created for promotional purposes.
   • 2005 September 12, “Potent New Lingo”, in Penny Arcade‎^[1], retrieved 15 June 2012:

     Exhibit A is a textbook example of a bullshot, an image ginned up by marketing and foisted on people who don't know any better.

   • 2009 August 15, Richard Leadbetter, “Media Manipulation: the "Bullshot" phenomenon”, in Eurogamer‎^[2], retrieved 15 June 2012:

     Even the world's most technically proficient game-makers — industry leaders in graphical and gameplay innovation — seem shy to release actual screenshots of their forthcoming games, preferring instead to unleash super-scaled bullshots, or enhanced videos.

   • 2012 March 19, Ryan King, “7 Marketing Trends That Need To Stop”, in Play‎^[3], →ISSN, retrieved 16 June 2012:

     Sometimes they’ll fall under the ambiguous label of ‘visual target renders’, the small-print description of bullshots at the highest level.