consumerization

English

Etymology

From consumer +‎ -ization or consumerize +‎ -ation.

Noun

consumerization (countable and uncountable, plural consumerizations)

  1. (uncountable) The process of consumerizing.
    For many technologies, commercialization happens decades before consumerization.
    Mechanical refrigeration and air conditioning underwent commercialization decades before their consumerization.
    • 2007 August 14, Steve Lohr, “Google and Microsoft Look to Change Health Care”, in New York Times‎[1]:
      “What’s behind this is the mass consumerization of health information,” said Dr. David J. Brailer, the former health information technology coordinator in the Bush administration, who now heads a firm that invests in health ventures.
  2. (countable, rare) An instance of that process.
    a wave of IT consumerizations leading to the advent of the bring-your-own-device era

See also

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