phygital

English

Etymology

Blend of physical +‎ digital

Pronunciation

  • IPA(key): /ˈfɪd͡ʒɪtl̩/

Noun

phygital (uncountable)

  1. (neologism, marketing) A sales method that integrates a physical point of sale and digital tools.

Translations

Translations

Adjective

phygital (not comparable) (neologism)

  1. (marketing) Relating to this sales method.
    • 2019, Wided Batat, Digital Luxury: Transforming Brands and Consumer Experiences, SAGE, →ISBN, unnumbered page:
      The experiential value is, therefore, a major component of luxury consumption in a phygital environment.
  2. Both physical and digital at the same time.

Derived terms

  • phygital sports
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