primeiro estranha-se, depois entranha-se

Portuguese

Etymology

Originally coined by poet Fernando Pessoa as a slogan for Coca-Cola.[1]

Proverb

primeiro estranha-se, depois entranha-se

  1. What at first feels unappealing or strange later becomes an acquired taste.

References

  1. ^ https://ensina.rtp.pt/artigo/fernando-pessoa-e-a-coca-cola-a-historia-de-um-slogan-iconico/
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