sustainwash

English

Etymology

From sustain +‎ -wash, following the established pattern of greenwash, pinkwash, and similar forms (which came ultimately from the figurative-extension sense of whitewash as "to slap a paintjob over the truth to hide it and to give a specious nice appearance"); this form also rhymes with brainwash, as does humanewash.

Pronunciation

  • IPA(key): /səˈsteɪnwɒʃ/
  • Rhymes: -eɪnwɒʃ

Verb

sustainwash (third-person singular simple present sustainwashes, present participle sustainwashing, simple past and past participle sustainwashed)

  1. To engage in the sustainability analogue of, or subset of, greenwashing.
    Hypernym: greenwash
    wondering whether the advertisement's talk of sustainability might be trying to sustainwash the reality
This article is issued from Wiktionary. The text is available under Creative Commons Attribution-Share Alike 4.0 unless otherwise noted. Additional terms may apply for the media files.