teckengrad

Swedish

Etymology

Compound of tecken (“symbol, glyph”) +‎ grad (“degree, step”).

Noun

teckengrad c

  1. (typography) body height, point size; the height of the space in which a glyph is defined; the extent of space between the highest and lowest limit.
    • 2024 January 17, Hannes Dükler, “Här pikar Max snabbmatsjätten – efter säkerhetsfiaskot [Max takes a jab at fast-food giant after safety failure]”, in Resumé:
      Kampanjen var utformad med en text som var skriven i allt mindre teckengrad vilket anmälaren menade tvingade folk att gå farligt nära perrongkanten för att kunna läsa hela budskapet, […] Nu svarar hamburgarkonkurrenten Max med en liknande kampanj signerad Åkestam Holst [reklambyrå], även den placerad i Stockholms tunnelbana, men med ett budskap som istället blir allt större i teckengrad.
      The campaign was designed with text written in increasingly smaller body height, which the complainant argued forced people to go dangerously close to the platform edge in order to read the entire message, […] Now, burger competitor Max is responding with a similar campaign created by Åkestam Holst [ad firm], also placed in Stockholm’s subway, but with a message where the body height grows larger instead.

Synonyms

  • Kp-höjd (literally “Kp height”)
  • Åp-höjd (literally “Åp height”)
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