app store

English

Noun

app store (plural app stores)

  1. (computing) A digital marketplace where computer software can be purchased and downloaded.
    Synonyms: app marketplace, app catalog
    • 2020, Abhinav Ojha, Advanced Guide to ASO (APP Store Optimization) with Digital Marketing, Evincepub, page 38:
      In short, if your app store gets 100 impressions, then how many users end up installing your app after visiting your app store. If 10 users end up installing your app and your app store shows 100 impressions then your conversion rate is 10%.
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