assure

From Old French asseurer (Modern French assurer), from Latin ad- + securus (“secure”). Cognate with Spanish asegurar. Doublet of assecure.

• (Received Pronunciation) IPA^(key): /əˈʃʊə/, (pour–poor merger) /əˈʃɔː/
• (General American) IPA^(key): /əˈʃʊɹ/, /əˈʃɝ/

• Audio (US):

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• Homophone: ashore
• Rhymes: -ʊə(ɹ)

assure (third-person singular simple present assures, present participle assuring, simple past and past participle assured)

1. (transitive) To make sure and secure; ensure.
2. (transitive, followed by that or of) To give (someone) confidence in the trustworthiness of (something).

   I assure you that the program will work smoothly when we demonstrate it to the client.

   He assured of his commitment to her happiness.

3. (obsolete) To guarantee, promise (to do something).
   • 1590, Edmund Spenser, “Book II, Canto II”, in The Faerie Queene. […], London: […] [John Wolfe] for William Ponsonbie, →OCLC:

     That as a law for euer should endure; / Which to obserue in word of knights they did assure.

4. (transitive) To reassure.

• assurance
• reassure

• ensure
• insure

• Sauers, Sauser, Suares

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• Rhymes: -yʁ

assure

1. inflection of assurer:
   1. first/third-person singular present indicative/subjunctive
   2. second-person singular imperative

• ruasse, sueras, useras