conversion rate

English

Noun

conversion rate (plural conversion rates)

  1. (marketing) The proportion of visitors to a website or an app store who take an action desired by the marketers, such as buying a product or subscribing to a newsletter, usually expressed as a percentage.
    • 2020, Abhinav Ojha, Advanced Guide to ASO (APP Store Optimization) with Digital Marketing, Evincepub, page 38:
      If 10 users end up installing your app and your app store shows 100 impressions then your conversion rate is 10%.

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