If you want to avoid the memory expense of converting to a series of tuples or another similar data structure, you can exploit numpy's structured arrays.
The trick is to view your original array as a structured array where each item corresponds to a row of the original array.   This doesn't make a copy, and is quite efficient.
As a quick example:
import numpy as np
data = np.array([[1, 1, 1, 0, 0, 0],
                 [0, 1, 1, 1, 0, 0],
                 [0, 1, 1, 1, 0, 0],
                 [1, 1, 1, 0, 0, 0],
                 [1, 1, 1, 1, 1, 0]])
ncols = data.shape[1]
dtype = data.dtype.descr * ncols
struct = data.view(dtype)
uniq = np.unique(struct)
uniq = uniq.view(data.dtype).reshape(-1, ncols)
print uniq
To understand what's going on, have a look at the intermediary results.
Once we view things as a structured array, each element in the array is a row in your original array.  (Basically, it's a similar data structure to a list of tuples.)
In [71]: struct
Out[71]:
array([[(1, 1, 1, 0, 0, 0)],
       [(0, 1, 1, 1, 0, 0)],
       [(0, 1, 1, 1, 0, 0)],
       [(1, 1, 1, 0, 0, 0)],
       [(1, 1, 1, 1, 1, 0)]],
      dtype=[('f0', '<i8'), ('f1', '<i8'), ('f2', '<i8'), ('f3', '<i8'), ('f4', '<i8'), ('f5', '<i8')])
In [72]: struct[0]
Out[72]:
array([(1, 1, 1, 0, 0, 0)],
      dtype=[('f0', '<i8'), ('f1', '<i8'), ('f2', '<i8'), ('f3', '<i8'), ('f4', '<i8'), ('f5', '<i8')])
Once we run numpy.unique, we'll get a structured array back:
In [73]: np.unique(struct)
Out[73]:
array([(0, 1, 1, 1, 0, 0), (1, 1, 1, 0, 0, 0), (1, 1, 1, 1, 1, 0)],
      dtype=[('f0', '<i8'), ('f1', '<i8'), ('f2', '<i8'), ('f3', '<i8'), ('f4', '<i8'), ('f5', '<i8')])
That we then need to view as a "normal" array (_ stores the result of the last calculation in ipython, which is why you're seeing _.view...):
In [74]: _.view(data.dtype)
Out[74]: array([0, 1, 1, 1, 0, 0, 1, 1, 1, 0, 0, 0, 1, 1, 1, 1, 1, 0])
And then reshape back into a 2D array (-1 is a placeholder that tells numpy to calculate the correct number of rows, give the number of columns):
In [75]: _.reshape(-1, ncols)
Out[75]:
array([[0, 1, 1, 1, 0, 0],
       [1, 1, 1, 0, 0, 0],
       [1, 1, 1, 1, 1, 0]])
Obviously, if you wanted to be more concise, you could write it as:
import numpy as np
def unique_rows(data):
    uniq = np.unique(data.view(data.dtype.descr * data.shape[1]))
    return uniq.view(data.dtype).reshape(-1, data.shape[1])
data = np.array([[1, 1, 1, 0, 0, 0],
                 [0, 1, 1, 1, 0, 0],
                 [0, 1, 1, 1, 0, 0],
                 [1, 1, 1, 0, 0, 0],
                 [1, 1, 1, 1, 1, 0]])
print unique_rows(data)
Which results in:
[[0 1 1 1 0 0]
 [1 1 1 0 0 0]
 [1 1 1 1 1 0]]