khuyến mại

Vietnamese

Etymology

Sino-Vietnamese word from (to encourage) and (selling).

Pronunciation

  • (Hà Nội) IPA(key): [xwiən˧˦ maːj˧˨ʔ]
  • (Huế) IPA(key): [kʰwiəŋ˦˧˥ maːj˨˩ʔ] ~ [xwiəŋ˦˧˥ maːj˨˩ʔ]
  • (Saigon) IPA(key): [kʰwiəŋ˦˥ maːj˨˩˨] ~ [xwiəŋ˦˥ maːj˨˩˨]

Verb

khuyến mại

  1. to promote the sales of products (by using discounts, vouchers, etc.); to advertise commercially

Usage notes

This is subtly different from, but often confused with khuyến mãi (to encourage buying).