sug

From the initial letters of selling under the guise of research, especially in the market industry.

sug (third-person singular simple present sugs, present participle sugging, simple past and past participle sugged)

1. (informal) To market a product or service by means of purported market research.

Shortening.

sug (plural not attested)

1. (informal) sugar; sweetheart (as a term of endearment)
   • 2011, Yvette Wright, The Good, the Bad and the Ugly Side of Black Women, page 124:

     “Hey, sug, let's go into the family room so we don't wake up your daddy, OK?”

   • 2013, James Oseland, Giles Coren, Tamasin Day-Lewis, A Fork In The Road: Tales of Food, Pleasure and Discovery On The Road:

     She called everybody sug, as in sugar, as in, 'Listen, sug, could you get me another Manhattan?'

• GSU, Gus, ugs

• IPA^(key): /sœχ/

From Dutch zuchten, from Middle Dutch suchten, from Old Dutch *sūfton.

sug (present sug, present participle sugtende, past participle gesug)

1. (intransitive, transitive) to sigh

From Dutch zucht, from Middle Dutch sucht, socht, from Old Dutch *suft (“sigh, sip”), from Proto-Germanic *suf- (“to sip”).

sug (plural sugte, diminutive suggie)

1. a sigh

• sugu

From Latin sūgō. Compare Romanian suge, sug.

sug first-singular present indicative (past participle suptã)

1. to suck

• sudziri / sudzire, sudzeari / sudzeare
• suptu
• supshu

From Latin sabūcus, variant of sambūcus. Compare Romanian soc.

sug m

1. elder, elderberry tree

• (Courland) su'g

From Proto-Finnic *suku. Cognates include Finnish suku.

sug

1. kind
2. sort
3. gender
4. relative

sug

1. imperative of suge

sug

1. imperative of suga

• IPA^(key): [suɡ]

sug

1. inflection of suge:
   1. first-person singular present indicative/subjunctive
   2. third-person plural present indicative

sug

1. to wait

sug

1. romanization of 𒆹 (sug)

Deverbal from suga (“suck”).

• Rhymes: -ʉːɡ

sug n

1. suction, sucking, "suck"
   1. (figuratively) craving

      sötsug

      sweet cravings

      Produkten dämpar röksuget

      The product reduces smoking cravings

   2. (figuratively) demand

      Det har varit ett enormt sug efter vår nya kebabsås

      There has been a huge demand ("suck") for our new kebab sauce

      Synonym: efterfrågan

   3. (figuratively) attraction

      ha sug i blicken

      have a gaze that draws your attention (often in a romantic or flirtatious sense), "have suck in one's gaze"

• tappa sugen

• sugen
• sugig

sug c

1. (usually in compounds) a device that sucks something

• salivsug
• slamsug

sug

1. imperative of suga

• sug in Svensk ordbok (SO)
• sug in Svenska Akademiens ordlista (SAOL)
• sug in Svenska Akademiens ordbok (SAOB)

sug (nominative plural sugs)

1. suction

Derived from Late Latin sūcus (“juice”). Cf. Old Irish súg.

• (North Wales) IPA^(key): /sɨ̞ːɡ/
• (South Wales) IPA^(key): /siːɡ/

sug m (usually uncountable, plural sugion or sugau, not mutable)

1. juice

   Synonyms: sudd, nodd

2. liquid, moisture

   Synonyms: hylif, gwlybaniaeth

• gwyrddsug (“verjuice”)

• R. J. Thomas, G. A. Bevan, P. J. Donovan, A. Hawke et al., editors (1950–present), “sug”, in Geiriadur Prifysgol Cymru Online (in Welsh), University of Wales Centre for Advanced Welsh & Celtic Studies