slogan

From earlier sloggorne, slughorne, slughorn (“battle cry”), borrowed from Scottish Gaelic sluagh-ghairm (“battle cry”), from Old Irish slóg (“army; (by extension) assembly, crowd”) + gairm (“a call, cry”).^[1] Slóg is derived from Proto-Celtic *slougos (“army, troop”), from Proto-Indo-European *slowgʰos, *slowgos (“entourage”); and gairm from Proto-Celtic *garsman (“a call, shout”), ultimately from Proto-Indo-European *ǵeh₂r- (“to call, shout”). The English word is cognate with Latin garriō (“to chatter, prattle”), Old English caru (“anxiety, care, worry; grief, sorrow”).

• (Received Pronunciation) IPA^(key): /ˈsləʊɡ(ə)n/
• (General American) IPA^(key): /ˈsloʊɡən/

• Audio (General American):

  (file)

• Rhymes: -əʊɡən
• Hyphenation: slo‧gan

Examples (advertising (sense 2))
Audi: Vorsprung durch Technik (“Being Ahead through Technology”) British Airways: “The World’s Favourite Airline” KFC: “It’s Finger-lickin’ Good!” Samsung: “Do What You Can’t”

slogan (plural slogans)

1. A distinctive phrase of a person or group of people (such as a movement or political party); a motto.
   • 1960, P[elham] G[renville] Wodehouse, chapter XVIII, in Jeeves in the Offing, London: Herbert Jenkins, →OCLC:

     "Right-ho," I [Bertie Wooster] said, not much liking the assignment, but liking less the idea of endeavouring to thwart this incandescent aunt in her current frame of mind. Safety first, is the Wooster slogan.

2. (advertising) A catchphrase associated with a product or service being advertised.

   Synonyms: motto, (Britain) strapline, tagline

3. (obsolete) A battle cry among the ancient Irish or highlanders of Scotland.
   • 1805, Walter Scott, “Canto Fourth”, in The Lay of the Last Minstrel: A Poem, London: […] [James Ballantyne] for Longman, Hurst, Rees, and Orme, […], and A[rchibald] Constable and Co., […], →OCLC, stanza XXIV, page 115:

     His bugle Wat of Harden blew; / Pensils and pennons wide were flung, / To heaven the Border slogan rung, / "St Mary for the young Buccleuch!"

• (battle cry): sloggorne, slughorn, slughorne (obsolete)

• slogan on Wikipedia.Wikipedia
• slogan (disambiguation) on Wikipedia.Wikipedia

• Anglos, anglos, langos, logans, longas

• IPA^(key): /es̺loɡan/ [ez̺.lo.ɣ̞ãn]
• Rhymes: -oɡan, -an

slogan inan

1. alternative spelling of eslogan (“slogan”)

• “slogan”, in Euskaltzaindiaren Hiztegia [Dictionary of the Basque Academy] (in Basque), Euskaltzaindia [Royal Academy of the Basque Language]

Unadapted borrowing from English slogan.

• Hyphenation: slo‧gan
• IPA^(key): /ˈsloɡan/ [ˈs̪l̪o.ɡɐn̪]

slogan

1. slogan

Borrowed from English slogan.

• IPA^(key): [ˈsloɡan]

slogan m inan

1. slogan (advertising)

• “slogan”, in Příruční slovník jazyka českého (in Czech), 1935–1957
• “slogan”, in Slovník spisovného jazyka českého (in Czech), 1960–1971, 1989
• “slogan”, in Internetová jazyková příručka (in Czech), 2008–2025

• IPA^(key): /ˈsloɡɑn/, [ˈs̠lo̞ɡɑ̝n]
• IPA^(key): /ˈslou̯ɡɑn/, [ˈs̠lo̞u̯ɡɑ̝n]
• Rhymes: -oɡɑn
• Syllabification^(key): slo‧gan
• Hyphenation^(key): slo‧gan

slogan

1. alternative form of slogaani

• “slogan”, in Kielitoimiston sanakirja [Dictionary of Contemporary Finnish]‎^[1] (in Finnish) (online dictionary, continuously updated), Kotimaisten kielten keskuksen verkkojulkaisuja 35, Helsinki: Kotimaisten kielten tutkimuskeskus (Institute for the Languages of Finland), 2004–, retrieved 3 July 2023

English slogan.

• IPA^(key): /slɔ.ɡɑ̃/

slogan m (plural slogans)

1. slogan (all senses)

• “slogan”, in Trésor de la langue française informatisé [Digitized Treasury of the French Language], 2012.

• lagons

Borrowed from English slogan.

• IPA^(key): /s(ə̆)lo.ɡan/
• Rhymes: -ɡan
• Hyphenation: slo‧gan

slogan (plural slogan-slogan)

1. slogan

• cogan (Standard Malay)

• “slogan” in Kamus Besar Bahasa Indonesia, Jakarta: Agency for Language Development and Cultivation – Ministry of Education, Culture, Research, and Technology of the Republic of Indonesia, 2016.

Borrowed from English slogan, from Scottish Gaelic sluagh-ghairm (“battle cry”).

• IPA^(key): /ˈzlɔ.ɡan/
• Rhymes: -ɔɡan
• Hyphenation: slò‧gan

slogan m (invariable)

1. slogan, specifically:
2. a distinctive phrase of a person or group of people
3. (advertising) a catch phrase associated with the product or service being advertised

• slogan in Treccani.it – Vocabolario Treccani on line, Istituto dell'Enciclopedia Italiana

Borrowed from English slogan.

• IPA^(key): /s(ə)ˈloɡan/ [s(ə)ˈlo.ɡan]
• Rhymes: -oɡan, -an
• Hyphenation: slo‧gan

slogan (Jawi spelling سلوݢن, plural slogan-slogan)

1. slogan^[1]

   Synonyms: cogan, cogan kata, kata-kata keramat, kata-kata semboyan, moto

• “slogan” in Pusat Rujukan Persuratan Melayu | Malay Literary Reference Centre, Kuala Lumpur: Dewan Bahasa dan Pustaka, 2017.

Borrowed from English slogan, from earlier sloggorne, slughorne, from Scottish Gaelic sluagh-ghairm, from Old Irish slóg, from Proto-Celtic *slougos, from Proto-Indo-European *slowgʰo-, *slowgo- + Old Irish gairm, from Proto-Celtic *garman-, *garrman-, from Proto-Indo-European *ǵh₂r-smn-, from Proto-Indo-European *ǵh₂r-.

• IPA^(key): /ˈslɔ.ɡan/

• Audio:

  (file)

• Rhymes: -ɔɡan
• Syllabification: slo‧gan

slogan m inan

1. cliché (something, most often a phrase or expression, that is overused or used outside its original context, so that its original impact and meaning are lost)

   Synonyms: banał, frazes, komunał, truizm

2. (advertising) slogan (catch phrase associated with the product or service being advertised)
3. slogan (distinctive phrase of a person or group of people)

• slogan in Wielki słownik języka polskiego, Instytut Języka Polskiego PAN
• slogan in Polish dictionaries at PWN

• slôgane

Unadapted borrowing from English slogan.

slogan m (plural slogans)

1. (advertising) slogan (phrase associated with a product)
2. (by extension) any type of motto

   Synonym: lema

• “slogan”, in Dicionário Priberam da Língua Portuguesa (in Portuguese), Lisbon: Priberam, 2008–2025
• “slogan”, in Dicionário infopédia da Língua Portuguesa (in Portuguese), Porto: Porto Editora, 2003–2025

Borrowed from French slogan, from English slogan.

slogan n (plural sloganuri)

1. slogan

Borrowed from English slogan.

• IPA^(key): /slǒɡaːn/
• Hyphenation: slo‧gan

slògān m inan (Cyrillic spelling сло̀га̄н)

1. slogan (distinctive phrase of a person or group of people)
2. slogan (advertising)

• “slogan”, in Hrvatski jezični portal [Croatian language portal] (in Serbo-Croatian), 2006–2025

• IPA^(key): /esˈloɡan/ [esˈlo.ɣ̞ãn]
  • Rhymes: -oɡan
• IPA^(key): /ˈsloɡan/ [ˈslo.ɣ̞ãn]
  • Rhymes: -oɡan
• Syllabification: slo‧gan

slogan m (plural slógans or slóganes)

1. alternative form of eslogan

• Manuel Seco, Olimpia Andrés, Gabino Ramos (3 August 2023) “slogan”, in Diccionario del español actual [Dictionary of Current Spanish] (in Spanish), third digital edition, Fundación BBVA [BBVA Foundation]

Through French slogan or directly from English slogan, from sloggorne, slughorne, slughorn (“battle cry”), from Scottish Gaelic sluagh-ghairm (“battle cry”), from Old Irish slóg (“army; (by extension) assembly, crowd”) + gairm (“a call, cry”).

• IPA^(key): /sɫoˈɡɑn/, /s(ɯ).ɫo-/
• Hyphenation: slo‧gan

slogan (definite accusative sloganı, plural sloganlar)

1. slogan

   Synonym: motto

• “slogan”, in Turkish dictionaries, Türk Dil Kurumu
• Nişanyan, Sevan (2002–) “slogan”, in Nişanyan Sözlük
• Ayverdi, İlhan (2010) “slogan”, in Misalli Büyük Türkçe Sözlük, a reviewed and expanded single-volume edition, Istanbul: Kubbealtı Neşriyatı
• Çağbayır, Yaşar (2007) “slogan”, in Ötüken Türkçe Sözlük (in Turkish), volume 1, Istanbul: Ötüken Neşriyat, page 4192